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    <title>Marketing/Events</title>
    <link>http://stablemanagement.com/topics/marketing_events/index.rss</link>
    <description></description>
    <language>en-en</language>
    <copyright>Copyright 2000-2013 Beardsley Publishing Corp.</copyright>
    <pubDate>Mon, 25 Jun 2012 10:54:00 GMT</pubDate>

    <item>
          <title>Heard It Through the Grapevine</title>
          <description>
            <![CDATA[
            <p>The social media game is not as intimidating as you might think. It can be fun and easy and one of the best ways to communicate with clients.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/heard-it-through-the-grapevine/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/heard-it-through-the-grapevine/</guid>
        <pubDate>Mon, 25 Jun 2012 10:54:00 GMT</pubDate>
    </item>
    <item>
          <title>Where Will New Riders Come From?</title>
          <description>
            <![CDATA[
            <p>As the Baby Boomer population ages, the equine industry is finding new ways to attract younger generations through its barn doors. Several organizations have been highly successful. Here’s how they do it and how you can get involved.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/where-will-new-riders-come-from/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/where-will-new-riders-come-from/</guid>
        <pubDate>Mon, 11 Jun 2012 17:14:00 GMT</pubDate>
    </item>
    <item>
          <title>Horse Shows and Horse Sales</title>
          <description>
            <![CDATA[
            <p>Horse shows have become a veritable bonanza of equine shopping. Here are some tips from successful sellers.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/horse-shows-and-horse-sales/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/horse-shows-and-horse-sales/</guid>
        <pubDate>Mon, 21 May 2012 15:56:00 GMT</pubDate>
    </item>
    <item>
          <title>Boosting Business With Social Media</title>
          <description>
            <![CDATA[
            <p>Social media is fast becoming the most important marketing tool for businesses--even in the equine world.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/boosting-business-with-social-media/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/boosting-business-with-social-media/</guid>
        <pubDate>Wed, 04 Jan 2012 00:00:00 GMT</pubDate>
    </item>
    <item>
          <title>Are We Having Fun, Yet?</title>
          <description>
            <![CDATA[
            <p>A few simple extras can help keep your clients happy…and your barn full.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/are-we-having-fun-yet/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/are-we-having-fun-yet/</guid>
        <pubDate>Thu, 01 Dec 2011 00:00:00 GMT</pubDate>
    </item>
    <item>
          <title>Being Bullish</title>
          <description>
            <![CDATA[
            <p>Grow your business in a down economy.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/being-bullish/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/being-bullish/</guid>
        <pubDate>Mon, 01 Aug 2011 00:00:00 GMT</pubDate>
    </item>
    <item>
          <title>Building Community, One Event at a Time</title>
          <description>
            <![CDATA[
            <p>Take a break from training! Having fun can help achieve "esprit de barn."</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/building-community-one-event-at-a-time/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/building-community-one-event-at-a-time/</guid>
        <pubDate>Wed, 01 Jun 2011 16:37:00 GMT</pubDate>
    </item>
    <item>
          <title>Show Me the Money</title>
          <description>
            <![CDATA[
            <p>A field guide to finding sponsorship dollars.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/show-me-money/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/show-me-money/</guid>
        <pubDate>Wed, 01 Dec 2010 00:00:00 GMT</pubDate>
    </item>
    <item>
          <title>Digital Marketing</title>
          <description>
            <![CDATA[
            <p>Advertising on the internet is smart business.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/digital-marketing/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/digital-marketing/</guid>
        <pubDate>Thu, 01 Jul 2010 00:00:00 GMT</pubDate>
    </item>
    <item>
          <title>The No-Show Problem</title>
          <description>
            <![CDATA[
            <p>In tough economic times, horse show attendance can be negatively affected. Here are a few ways to keep people coming.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/the-no-show-problem/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/the-no-show-problem/</guid>
        <pubDate>Sat, 01 May 2010 00:00:00 GMT</pubDate>
    </item>
    <item>
          <title>The Good Word</title>
          <description>
            <![CDATA[
            <p>Selling yourself and your services in 2009 and beyond.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/the-good-word/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/the-good-word/</guid>
        <pubDate>Sat, 01 Aug 2009 00:00:00 GMT</pubDate>
    </item>
    <item>
          <title>Going Digital</title>
          <description>
            <![CDATA[
            <p>A digital newsletter is a great way to stay in touch with clients.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/going-digital/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/going-digital/</guid>
        <pubDate>Fri, 01 May 2009 21:19:00 GMT</pubDate>
    </item>
    <item>
          <title>Put Your Best Electronic Foot Forward</title>
          <description>
            <![CDATA[
            <p>As websites become the most important marketing tool, knowing how to create and run them is more important than ever.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/put-your-best-electronic-foot-forward/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/put-your-best-electronic-foot-forward/</guid>
        <pubDate>Mon, 01 Sep 2008 00:00:00 GMT</pubDate>
    </item>
    <item>
          <title>Chowing Down</title>
          <description>
            <![CDATA[
            <p>Here are a few ideas for supplying food and beverages at horse shows.</p>
            ]]>
        </description>
        <link>http://stablemanagement.com/article-archive/stable-management/chowing-down/</link>
        <guid>http://stablemanagement.com/article-archive/stable-management/chowing-down/</guid>
        <pubDate>Tue, 01 Apr 2008 00:00:00 GMT</pubDate>
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