There are as many ways to advertise your services as there are potential clients in the universe. The key is identifying the methods that fit into your budget, reach the intended audience and deliver the most impact.
Buying ads in newspapers or online can be costly. Here are four low-budget ways to advertise your business.
Leave a lasting impression. Think about all of the “freebies” you’ve received from businesses who want you to remember them. Whether it’s a pen, notebook or hand sanitizer, the giveaways feature a company’s logo and leave a lasting impression. There are options for creating an affordable lasting impression are endless. A hoof pick with your logo and contact information is just one option that’s sure to grab a customer’s attention.
Networking. Volunteering with groups that service the riders you want to reach is one way to promote your barn. Youth organizations are always looking for assistance whether as a clinician, an event organizer or an event helper. Breed associations and other organized equine groups are also in need of your special expertise and help.
Sponsorships. Pick an event that’s likely to attract individuals to whom you want to sell your services. Most organizers are eager to acknowledge sponsors with signage, an ad in any printed material and/or in announcements made throughout the event.
Host a contest. Use your social media accounts to promote different types of contests. It could be to create a photo caption or to help name a new foal. Correctly answering trivia questions are another option. Offer a free lesson or discount on a service to generate interest in your business.
Once an effort is introduced to customers, it’s necessary to devote the time, energy and resources to producing it on a regular basis. Whatever it is you choose to do to get your name out—be it advertising, social media, writing articles or attending events—make sure you continue it.
Want More on Marketing?
Check out these other articles from Stable Management on marketing your equine services.
What You Should Market in Your Equine Business Identify your market and what makes your facility stand out from your competitors when marketing your equine business.
Targeting Your Horse Stable Marketing An effective marketing strategy is built around understanding the business’ target audience.
Beef Up Word of Mouth Marketing for Your Equine Business Here are four tips to make your word-of-mouth marketing efforts grow this year.
Three Media Tips for Horse Professional Newspaper/Print Interviews Interviews are opportunities to share your story, promote your business and create a positive atmosphere for the larger industry.
Five Tips for Stables Doing Social Media Marketing Social media certainly isn’t a guarantee your barn will be full, but it is an important method for reaching out to existing and new clients.