Your business isn’t “all riding, all the time.” Time spent doing different value-added activities strengthens barn ties, builds customer loyalty, and expands your revenue base. An inventive extracurricular program can contribute enormously to client bonding: Kids and adults have the chance to support and encourage each other and form friendships outside of the barn. It’s harder for barnhoppers to desert when they have formed a rewarding social circle with the other boarders, since riding is social for so many. Imagine you’re creating the next hit reality television show, and think way outside the traditional box. Or just test drive the concepts here.