Websites make you more visible to a larger pool of potential new clients. While websites are an important piece of a stable's advertising strategy, the goal is to get people to take action. A well-designed website should encourage people to call, email or connect on social media.
“You don’t want people to have to search to find out how to contact you,” said Karen Paul, owner of Elida Creative, a marketing company in Ballston Spa, New York. “The majority of people are searching using their phones, so making it easy to call, text, or email from every page of your website gives you a better chance that someone will take action.”
Necessary contact information you should include:
- Business name
- Phone number. “Adding a “live” phone number allows visitors to automatically dial a business with a single tap.
- Email address
- Call to action that invites people to reach out for more information
- Direct links to social media accounts
At a minimum, Paul recommends including the basic contact information in the footer of every page of your website. Depending on the design, a contact form might be built right into the page so that any visitor can add a name and email and send you a message.
“Sometimes there is a “secondary navigation” bar above the main navigation that can hold email address, a phone number and social links, among other things,” she said. “This keeps that information at the very top of the page on all pages.”
One of the easiest ways to generate new potential leads for customers is to make it easy for those folks to get in touch. Easy-to-use, accurate contact information also makes you look accessible, which generates trust, one of the most important attributes clients want from an equine professional. Making it difficult to find information or listing outdated phone numbers or emails is a quick way to miss out on new business. Make sure your complete contact information is included on every page of your website and that your website is kept updated.