Farm, Stable or Trainer Press Release Template

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Credit: Thinkstock Create a press release to let people know what you have done, are doing, or any news that happens in your equine business.

Credit: Thinkstock Create a press release to let people know what you have done, are doing, or any news that happens in your equine business.

The following is a template for a press release from your equine business.You can copy and paste this text into a Word document and keep to help remind you what you should have in a press release.

Your press release should include the basics of what your "news" is that you are relaying to your clients or the horse industry.

For example, if you attended an educational event (or make a presentation, gave a clinic, held a horse show, etc.) and want to send out a press release to your clients or the local media, make sure you include:

Who I am [name and business name]

What I did [I went to the XYZ Convention/Show/Educational Event]

Where [City, State]

When [Month, days, year]

Why [To learn more about… or To give a presentation on...]

My favorite presentations were… or My take-home message was... or The grand champion was...

What this means to you, my client or potential client…

If you send this to local media or your clients, PUT THE PRESS RELEASE IN THE BODY OF THE EMAIL, not as an attachment.

Following is a template you can use for a one-page press release.

PRESS RELEASE TEMPLATE

[company logo here}

For Immediate Release

Contact

[person’s name, address, email, phone, i.e.]

Sally Smith

Owner/Head Trainer

Smith Stables

7890 Horse Happy Lane

Parkside, PA 65712

504-544-4444

Sally@smithstables.com

[date , i.e., Nov. 19, 2016, city, state] – {Your news lead goes here. Make sure it is a few short sentences that make up a paragraph that tells what the news is. This is not a feature article; get to the point. If someone only publishes that first paragraph, does it tell the whole story? For example:]

Smith Stables is happy to announce the addition of assistant trainer Betty Brown to our stable. Brown is CHA and PATH Inc. certified and will focus on developing a therapeutic riding program at Smith Stables.

[Next add more information about Brown and your stable; do not use long sentences or paragraphs, and do not exceed one page.]

[End the press release with a paragraph that lets people know how they can get in touch with you for more information, including your address, phone, email, website and social media.]

[If you send this press release to news media, add an additional paragraph at the bottom that says photos are available by contacting a specific person with email and phone, and let media outlets know that Brown is available for interviews by contacting a specific person with email and phone.]