There is some new research about Facebook that can help us in our day-to-day business, aside from social media.
According to the Pew Research Center, "57% of all American adults and 73% of all those ages 12-17" are using Facebook. "Adult Facebook use is intensifying: 64% of Facebook users visit the site on a daily basis."
Their research showed that no matter the age or gender, "sharing" and "humorous content" were the two main reasons for spending time on Facebook.
What does that mean for us who own or manage equine farms or stables?
It's about relationships and fun!
While you might have met some serious-minded folks who own horses just for what they can do for the owner in the show ring or in competition, the vast majority of horse owners actually like the beasts! And for the most part they like being around other people (relationships) who like horses.
What do you do at your farm or stable to encourage stronger relationships? What do you do to encourage fun activities with their horses?
Do you have team competitions at your student shows or on special Saturdays for boarders? Can you set up obstacle courses in your arena or on your trails and let people go out in pairs to see how they do? Do you have a monthly Sunday afternoon trail ride and picnic for your boarders? Do you post candid photos of boarders' horses with a sheet of paper and invite everyone to create a funny caption?
I'm sure you can think of many other things that could help develop relationships and promote fun with horses at your facility. Ask your boarders for input.
Oh, and don't forget to post pictures of these fun events on your social media!