Lisa Derby Oden
Should I Start a Boarding Operation?
In this article we'll give you six steps and a couple of first-hand experiences that should help you better decide if running a boarding stable is really what you want to do.
The Horse as Healer
More and more, society is discovering the healing power of horses. Is a therapeutic riding program right for your operation?
A Necessary Evil
It pays to pay close attention to your insurance policy on an annual basis to make sure your business is covered.
12 Tips for Improving Cash Flow
Creating a healthy cash flow for your business can help take a lot of worry out of your day.
Heard It Through the Grapevine
The social media game is not as intimidating as you might think. It can be fun and easy and one of the best ways to communicate with clients.
Where Will New Riders Come From?
As the Baby Boomer population ages, the equine industry is finding new ways to attract younger generations through its barn doors. Several organizations have been highly successful. Here’s how they do it and how you can get involved.
It’s Tax Time! -- Parts I & II
Do you have all of the latest information and a great accountant to make sense of it all?
Why Can't I Keep Good Employees?
Contrary to popular opinion, employees don’t just care about the money. Here’s a look at what some experts and barn owners have found.
Opening Your Barn Doors
Starting a boarding business requires thorough planning to avoid costly mistakes.
Industry Overview: Economics, Issues and Icons
The horse industry has long been fragmented into breed and discipline interests. But with new environmental, health, marketing and tax issues on the horizon, perhaps our voices should be united.
Advertising With Extras
While the use of promotional items is nothing new to the industry, here are what a few equine professionals do to get their names out there.
Who Are You?
Branding your business should be an important part of your marketing plan.
American Horse Council 2001 Annual Meeting
This past Spring, many of the horse industry’s leaders gathered to discuss the latest issues and meet with government representatives. In addition, state horse councils reported on issues at the local level.
Judging a Book by Its Cover
Most businesses spend considerable time putting together an image for the company. Horse businesses are no different and, with today’s computers, it doesn’t have to cost an arm and a leg.
