Lisa Derby Oden

aisle horse barn
Should I Start a Boarding Operation?
In this article we'll give you six steps and a couple of first-hand experiences that should help you better decide if running a boarding stable is really what you want to do.
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It’s Tax Time! -- Parts I & II
Do you have all of the latest information and a great accountant to make sense of it all?
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Why Can't I Keep Good Employees?
Contrary to popular opinion, employees don’t just care about the money. Here’s a look at what some experts and barn owners have found.
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Opening Your Barn Doors
Starting a boarding business requires thorough planning to avoid costly mistakes.
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Making Life Easy
A roundup of barn management software.
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Game Changer
Social media is changing the way many businesses market their message.
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Industry Overview: Economics, Issues and Icons
The horse industry has long been fragmented into breed and discipline interests. But with new environmental, health, marketing and tax issues on the horizon, perhaps our voices should be united.
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Advertising With Extras
While the use of promotional items is nothing new to the industry, here are what a few equine professionals do to get their names out there.
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Who Are You?
Branding your business should be an important part of your marketing plan.
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