Sarah Evers Conrad

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CHA Certification Important for Many Equine Professionals, Including Experienced Horsemen and Horsewomen
As the largest certifying organization in North America, Certified Horsemanship Association (CHA) has certified over 28,000 individuals since its beginning 49 years ago.
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How Riding Instructor Policies Can Ensure Pay Day Comes
When you have clients who aren't paying for your services, it can ruin your business.
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Discounting Horse Riding Lessons: Yay or Nay?
Discounts can be one way that riding instructors market their services. Some instructors shy away from it while others embrace discounts. It is a very personal decision.
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Cancellation Policies: A Necessary Evil for Riding Lessons
Credit: Thinkstock Riding instructors need to have a cancellation policy that is accepted by their students and younger students’ parents. Maintaining a stable and horses costs money, and providing...
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The Pros and Cons of Group, Private and Semi-Private Riding Lessons
Credit: Thinkstock From group to private to semi-private, deciding which lesson formats to offer and how many of each format can be difficult for riding instructors. However, it’s an important step for...
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