Absorbine and The Masterson Method Team Up for Equine Affaire

Absorbine will be teaming up with the Masterson Method at the 2014 Equine Affaire in West Springfield, Massachusetts. Celebrating its 50th event, the Equine Affaire will include a variety of clinics, demonstrations, and exhibitions over the course of four days. Jim Masterson will be holding multiple demonstrations presenting the Masterson Method Integrated Equine Performance Bodywork, and Absorbine is proud to be his official sponsor.

Jim Masterson will be leading several Masterson Method demonstrations over the course of the event, beginning Friday at 11:00 in the Young Arena. He will then be in the Absorbine Demo Ring in the Mallary complex on Friday and Saturday at 1:00 p.m., and Saturday at 4:00 p.m. These sessions will include an overview of his unique bodywork techniques, live demonstrations, and education on how to incorporate Absorbine muscle and joint care products into the bodywork routine for the best possible results. Spectators will learn how to better approach their horses’ comfort with the Masterson Method techniques and Absorbine products for improved performance and attitude.

Educating horse owners on how they can continue to improve equine comfort and mobility is a top priority for Jim Masterson, and he sees the presentation of the Masterson Method at Equine Affaire in partnership with Absorbine as an excellent opportunity to further that mission.

“The interactive nature of The Masterson Method will give spectators the chance to take away skills that they can practice on their own horses to improve performance while at the same time opening new levels of communication and trust with the horse,” said Masterson. “I also recommend they use Absorbine products as an excellent step towards a do-it-yourself, whole horse approach to having a more comfortable and better moving horse.”

Absorbine is pleased to sponsor Masterson’s efforts to educate horse owners and views his approach as an excellent complement to their line of trusted products. “The Masterson Method aligns naturally with Absorbine muscle and joint care products and the brand’s mission towards better horse care,” said Chris Jacobi, general manager, equine division. “We are proud to stand behind Jim Masterson at the Equine Affaire as he addresses concerns for equine comfort and shares his innovative bodywork techniques.”

The Equine Affaire will be held Nov. 13-16 at the Eastern States Exposition in West Springfield, Massachusetts. Be sure to visit the Absorbine booth and the Masterson Method booth, both located in the Better Living Center. To learn more about the complete line of Absorbine products visit To learn more about The Masterson Method visit

Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed quality health care products for over 120 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands–including Absorbine Veterinary Liniment, UltraShield fly control, ShowSheen grooming products and Hooflex hoof care–that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information visit






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