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Ariat Launches Sweepstakes for The Longest Ride Premiere

Ariat International, the leader in innovative Western and English footwear, apparel and accessories, has launched an exciting sweepstakes in partnership with Twentieth Century Fox’s upcoming movie, The Longest Ride, based upon the bestselling novel by Nicholas Sparks, whose other works include The Notebook and Dear John.

The film opens in theaters everywhere April 10, 2015.

The details about the sweepstakes include:

WHO: Ariat, partnered with Twentieth Century Fox for the premiere of The Longest Ride

WHAT: Enter for a chance to win a trip for two to Hollywood with two tickets to attend the premiere of The Longest Ride. Winner will receive a head-to-toe outfit from Ariat and see some of the cast members from the movie.

WHEN: The sweepstakes runs from March 4-March 18, 2015

WHERE: Enter the sweepstakes on www.ariat.com/LongestRide.

See Ariat footwear and apparel featured in The Longest Ride, out in theaters April 10. One of the film’s lead characters, bull rider Luke Collins, portrayed by Scott Eastwood, appears in the film wearing Ariat products throughout, to get Luke’s look check out
www.ariat.com/LongestRide.

To find out more about the sweepstakes and to enter, visit www.ariat.com/LongestRide.

More information about the movie visit http://www.foxmovies.com/movies/the-longest-ride.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and accessories. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800-899-8141 or visit www.ariat.com.

The Longest Ride centers on the star-crossed love affair between Luke, a former champion bull rider looking to make a comeback, and Sophia, a college student who is about to embark upon her dream job in New York City’s art world. As conflicting paths and ideals test their relationship, Sophia and Luke make an unexpected and fateful connection with Ira, whose memories of his own decades-long romance with his beloved wife deeply inspire the young couple. Spanning generations and two intertwining love stories, The Longest Ride explores the challenges and infinite rewards of enduring love.

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