Did your lesson program grow in 2020? Many anecdotal reports say the demand for riding lessons experienced significant growth in 2020 as parents searched for activities that got their kids out of the house while staying socially distanced. If so, you’re searching for ways to make your program stand out in your local market.
In other instances, lesson barns experienced the opposite, with the pandemic taking a serious toll on business. If that’s your situation, you’re looking for ways to rebuild your base of students.
Regardless of the reason, if you want to set yourself apart from the crowd and grow your lesson program in 2021, becoming a Time To Ride Program Facility is great tool to add to your toolbox. Similar to earning the Good Housekeeping Seal of Approval, achieving Time To Ride Program Facility status verifies that your facility and instructors meet a stringent set of requirements for safety and professionalism. These requirements are intended to ensure that newcomers are introduced to horseback riding and horse care in a safe, welcoming environment.
Best of all? Time To Ride is a FREE program!
Time To Ride Program Facilities are provided with marketing tools and guidance to help promote their riding lesson services to their local areas. The marketing materials emphasize Time To Ride Program Facility status to help newcomers understand why this is important when selecting a lesson barn. Time To Ride facilities also receive free or discounted access to educational materials for themselves and their students from Certified Horsemanship Association, United States Pony Clubs and United States Equestrian Federation, all of which are Time To Ride Educational Sponsors. In addition, special offers and discounts are available from the numerous equine companies and organizations that belong to the American Horse Council Marketing Alliance, the group that funds and oversees Time To Ride.
Time To Ride is open to all facilities and instructors that meet the Time To Ride Program Facility requirements. You can review the requirements and access the application here.
For more information visit TimeToRide.org, email ttr@horsecouncil.org, or call 202-891-7971.
About Time To Ride
Time To Ride is managed and funded by the American Horse Council Marketing Alliance. The Marketing Alliance was founded to encourage and support the growth of the U.S. horse industry. Current members of the Marketing Alliance include: Active Interest Media/Equine Network, American Horse Council, Purina, Spalding Laboratories and Zoetis. Additional support is provided by the American Paint Horse Association, American Quarter Horse Association, National Reining Horse Association, Troxel Helmets and Weaver Leather. Educational support is provided by Certified Horsemanship Association, United States Equestrian Federation and United States Pony Clubs.
For more information contact Molly O’Brien, Time To Ride Program Manager: ttr@horsecouncil.org; 202-891-7971.
