Brooke USA Debuts Power of One Campaign and Asks for Support

This campaign recognizes the value of every donation and every donor toward improving the lives of working equids and the people they serve.
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working donkey Tunisia

Brooke USA raises funds to support a wide variety of programs for working horses, donkeys and mules to help them become (and remain) healthy and happy now and in the long-term, which also benefits the very poor families who depend on those animals to help them earn a living.

Brooke USA’s "The Power of ONE" campaign kicked off during the virtual premiere of Hope’s Legacy, an equestrian-powered movie by director Douglas B. Maddox, which aired on the Equus Film Channel last month.

The Power of ONE” was created to emphasize the fact that it only takes one person to have a profound impact on millions of lives. One gift at a time, one animal at a time, one community at a time. The one-year campaign recognizes the enormous value of every single donation and every single donor toward improving the lives of working horses, donkeys and mules, and the people they serve throughout the developing world.

Brooke USA’s “The Power of ONE” is designed to unite organizational friends and supporters and encourage them to take one step forward and help Brooke USA reach a $1-million goal to further its mission and attain a world where working equines are free from suffering. All monies raised through Oct. 15, 2021 will be allocated to “The Power of ONE.”

John Nicholson, Brooke USA’s board chair, reminded everyone that “one single gift can stock a vet clinic in a remote woreda of Ethiopia with supplies. One donation can start a donkey club for children in Kenyan schools, teaching good handling from a young age.”

With the end of the year approaching, organizations everywhere are gearing up for #GivingTuesday, the global generosity movement that unleashes “The Power of ONE” to transform communities and the world; it is a day that encourages every person to do good. This year, #GivingTuesday takes on even more meaning given the worldwide pandemic and the greater needs of the most vulnerable across the globe.

To make a year-end gift to Brooke USA anytime or specifically on December 1 during #GivingTuesday, visit www.BrookeUSA.org or text ORANGE to 71760. Donations of any size are welcome and appreciated, and all proceeds go directly to support hardworking equines and the communities they serve in Africa, Asia, the Middle East, and the Americas.

To learn more about Brooke USA’s current activities, listen to "Brooke USA On The Road," the informative podcast series airing on Spotify, Google Podcast and Apple Podcast. Each episode includes Brooke USA board members, ambassadors and friends offering insights into how Brooke USA-funded projects are improving the lives of working horses, donkeys, and mules and progressing the livelihoods of people across the globe.

About Brooke USA

The mission of Brooke USA is to significantly improve the welfare of working horses, donkeys and mules and the people they serve throughout Asia, Africa, the Middle East, the Americas and the Caribbean by raising funds and responsibly directing them to the areas of greatest need. Brooke USA raises funds to support a wide variety of programs for working horses, donkeys and mules to help them become (and remain) healthy and happy now and in the long-term, which also benefits the very poor families who depend on those animals to help them earn a living. For more information visit www.BrookeUSA.org.

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