June 13, 2013 — Charles Owen is happy to announce its support of the 2013 International Helmet Awareness Day, organized by Riders4Helmets, to be held on Saturday June 22. Charles Owen has been a staunch advocate of International Helmet Awareness Day since it was first launched in 2010 and is pleased to see the day grow into such a global success.
Participating retailers all over the world will be offering safety education to visitors as well as incentives on Charles Owen helmets to equestrians on this day. International Helmet Awareness Day is not just an opportunity for equestrians to purchase a helmet at a special one-time discount, more importantly it is an opportunity for equestrians to be educated.
Riders4Helmets will be live streaming “Get Educated” webinars via Riders4Helmets.com on Saturday June 22, in which equestrians will be able to ask a variety of experts “real-time” questions. The webinars will feature experts in fields such as: Traumatic Brain Injury and Concussion; Psychology (why equestrians choose not to wear a helmet); Neuro Physiotherapy; Helmet Manufacturers; Traumatic Brain Injury Survivors; Leading Equestrians (including Olympians); and, Helmet Testing Agencies. Riders4Helmets will announce the confirmed line-up of participants at Riders4Helmets.com prior to June 22. The educational aspect of International Helmet Awareness Day will be supported by participating retailers, many of whom have already made plans to offer educational events in their stores on that day.
The Riders4Helmets campaign was founded in 2010 as a direct result of Olympian Courtney King-Dye’s accident with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet.
Equestrians may visit www.riders4helmets.com/ihad/ to learn more about International Helmet Awareness Day and to search for participating retailers by Name or Geographic Location.
For more information on the Riders4Helmets campaign, visit www.riders4helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets.
