JRPR, an exclusive equestrian public relations company, is thrilled to announce the addition of new team member, Bethany Lawler. Lawler recently relocated from East Greenwich, Rhode Island, to begin her equestrian and marketing career in the horse capital of the world, working in account services for JRPR and writing press releases for Equine News Room.
Lawler brings a depth of equine knowledge to Equine News Room and JRPR, especially in the discipline of dressage. An avid, lifelong rider, Lawler enjoys training young horses and has actively competed in the hunter, jumper and dressage ring. “My true passion is dressage. I love the communication that is formed between horse and rider through training,” she explained.
Lawler recently graduated from Centenary College in Hackettstown, New Jersey, a semester early in January 2015 and Manga Cum Laude. She graduated with a Bachelors of Science in Equine Business Management, with a minor in Business Marketing. While at Centenary College, she received multiple Merit awards and the Honorary Garden State Horse Show Patrick Delvin scholarship for promising professionals in the equine industry.
During her college years, Lawler was the captain of her school’s Intercollegiate Dressage Association (IDA) team, and competed at the IDA National Championships three consecutive years, placing first nationally in her division during her freshman year. She also enjoyed coaching fellow students during riding classes at school, and teammates while at competitions.
Lawler took great pride in both the IDA team and assisting in the development of her school’s equine department, where she held the position of Equine Admissions Ambassador. Lawler stated, “One of the most enjoyable parts of my college career was being able to help potential students, and speaking with equestrians from across the country about their passions and future goals.” She is eager to continue reaching out to equestrians of all disciplines and gaining further knowledge in the equine industry.
Upon graduation, Lawler skipped winter and ventured south after accepting a barn manager position with Heidi Degele of Heidi Dressage LLC, in Loxahatchee, Florida. During her time with Degele, Lawler had the opportunity to ride top level dressage horses and meet established Grand Prix dressage professionals in the Wellington, Florida, community.
After holding multiple working student and rider positions for elite dressage facilities across the east coast, Lawler is overjoyed to enter the next phase in her career. She is excited to continue expanding upon her knowledge and applying her skills to the field of business and marketing with JRPR. “Having the unique opportunity to combine my passion and my career is so special. I couldn’t be happier to join JRPR and Equine News Room, and be able to work with equestrian professionals across disciplines and around the world.”
“Bethany is a great fit for JRPR. Her experience in dressage and her hands on Intercollegiate are a great match for our organization and she clicked with our clients from day one”, said Johnny Robb, JRPR President and Creative Director. For more information, please call 561-753-4608 or email johnnyrobb@mac.com or april@jrprnews.com.
JRPR Public Relations is a boutique public relations and marketing strategy firm that caters exclusively to the equestrian industry serving an International client base of riders, drivers, breeders, farms, equestrian corporations and breed organizations. JRPR is also affiliated with the Equine News Room, an online do-it-yourself equestrian PR service. JRPR is located in Palm Beach County, Florida just minutes from Winter Equestrian Festival. JRPR- where no good steed goes unpublished.
