July 15, 2013 — FITS, the leading manufacturer of athletic equestrian apparel, has redesigned its web site (FITSriding.com) to be more user friendly while at the same time increasing its practical news and information with a new “FITS Blog” and updated “FITS News” format for customers. “As more and more equestrians use the Internet to learn about products and make informed buying decisions, we wanted our web site to be a valuable tool in presenting our brand and advantages,” said Sheryl Rudolph, FITS CEO and chief designer.

 The new website is optimized for viewing on mobile devices like smart phones and tablets. FITS reputation for innovation and its surging presence in social media like Facebook, Twitter and Pinterest, drive more and more traffic to FITS website. “In order to keep up with the constant conversation that we are engaged in with our customers, we recognized that our site had to be accessible for any platform.” Rudolph added.

The site can be translated and viewed in dozens of languages; important given FITS’ international customer base. Locating a nearby dealer has also been made easier with a targeted locating tool. This is especially helpful as FITS’ list of dealers worldwide continues to grow.

The news and information about FITS’ Professional Riders, those who are competing at the highest level of equestrian sport, is up to date with rider accomplishments and information. A new calendar feature announces FITS special events and travel calendar. A new “Dealers Only” section may be accessed by permission that gives dealers access to images, order forms, catalogs and more so they can quickly and easily access all kinds of helpful information. Rudolph insisted that the new site be clean, efficient and easy to navigate.