Flair LLC Renews Rolex Kentucky 3-Day Event Sponsorship For 2017

Competitors vie for $1,500 FLAIR Protect & Perform Award at Rolex Kentucky 3-Day Event

Flair LLC, maker of FLAIR Equine Nasal Strips, is proud to announce the renewal of its longstanding sponsorship of the CCI4* 2017 Rolex Kentucky Three-Day Event Presented by Land Rover. Recognized as one of the world’s most prestigious equestrian competitions, Rolex Kentucky is one of only six Four-Star Three-Day Events in the world and the only one conducted in the Western Hemisphere. The event will again be held at the Kentucky Horse Park in Lexington, April 27-30.For the fourth year in a row, Flair will present the Protect & Perform Award and $1,500 to the highest-placed horse and rider pair using a FLAIR Strip during both the cross-country and stadium phases of the competition.

“Flair is truly pleased to partner once again with the Rolex Kentucky Three-Day Event Presented by Land Rover”, said Flair President, Jim Chiapetta DVM JD. “Rolex Kentucky is such a special event, and we could not be more thrilled to renew our sponsorship of many years. The reception – by the eventing community – of the Protect & Perform Award the last three years is truly gratifying. We salute all of the competitors who understand the science behind the products they use to protect their equine athletes, and we look forward to presenting the Award to this year’s recipient.”

FLAIR Strips provide drug-free support and protection to the respiratory system of hard-working equine athletes. FLAIR Strips have been clinically proven to: reduce airway resistance, reduce lung stress and bleeding, reduce fatigue, and shorten post-exercise recovery time. For more information about FLAIR Strips, please visit Eight clinical studies have been conducted on FLAIR Strips at leading equine research centers in the United States. Abstracts of clinical studies are available at






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