A webinar entited “Making the Most of Your Stories: Media Outreach for Equine Rescues” will be offered on May 9, 2014 at 3-4 pm EST. This webinar will be presented by three members of the Coalition who have excelled in areas of outreach and positive media attention.
Elaine Nash provides marketing, image development, branding, promotion and social media consulting and services through her company, Nash New Media. She is the founder and director of Fleet of Angels, a non-profit organization that transports at-risk equines from danger to safety throughout the US and Canada.
Susan Peirce is the President and Founder of Red Bucket Equine Rescue. She has over 40 years of relevant equine experience and is a partner at a behavioral consulting firm specializing in leadership and organizational effectiveness and development. She has successfully blended her business, behavioral and horse experience in developing an innovative model of horse rescue that is garnering national attention.
Christine Hajek, Founder and Executive Director of Gentle Giants Draft Horse Rescue, works with other groups to help them increase their fundraising, improve their branding and name recognition through social media outlets and utilize that branding to build a larger and more reliable volunteer base. She has been successful in creating a large following on Facebook with more than 72,500 Likes and weekly engagement of more than 40,000 people.
The Homes for Horses Coalition is offering the webinar this month to coincide with their members’ 2014 Best Rescue Story contest.
“Storytelling is the single most powerful communications tool that rescues have. It fosters community awareness and commitment and can lead to increased donors, volunteers and adopters,” said Cindy Gendron, Coordinator of the Coalition.
“Telling stories in a concise and compelling way is important, but even well-told stories are ineffective if no one hears them,” said Gendron.
This webinar will give equine welfare organizations insight and tips on getting positive public and media attention for their work. Anyone interested may register for the free one-hour webinar at https://www3.gotowebinar.com/register/138934654.
The Homes for Horses Coalition is supported by the ASPCA (The American Society for the Prevention of Cruelty to Animals), the Animal Welfare Institute and The Humane Society of the United States’ Jeannie Dodson Equine Protection Fund. It is dedicated to ending horse slaughter and other forms of equine abuse, while promoting growth, collaboration and professionalism in the equine rescue and protection community. Find us online at www.homesforhorses.org and on Facebook at http://www.facebook.com/#!/HomesforHorses.
