Summer Wraps Up with the Final Day of the Time to Ride Challenge

After four months of competition, the Time to Ride Challenge concluded September 30. Nationwide, stables, clubs and businesses (“hosts”) in the grassroots contest have been working hard to win their share of $100,000 cash and prizes by introducing new people to horses. A record number of 1,004 events were held throughout the competition!

As soon as hosts have submitted their last reports by the deadline of October 10th, they can sit back and relax–or hold their breath–as final results are tallied. The winners across three divisions; small, medium, and large, will be announced in late October. Ten winners in each division will take home cash, with champions earning $10,000 each. New in 2016, hosts who reach at least 100 newcomers will automatically win $100 cash. The Challenge also awards cash to the top written entries in its Best Practices Contest, which rewards hosts for innovative marketing and event strategies that successfully engage newcomers with horses.

The 2016 Time to Ride Challenge, in its third year, has 216 active hosts across the nation that have already introduced nearly 25,000 individuals to horses. The record number of events is evidence of this year’s especially engaged and active group of hosts. These first-time horse experiences will help hosts convert leads to lifetime equine enthusiasts and participants in the horse industry. The major benefit to Challenge hosts is the long-term effects of growing their own businesses and organizations.

To view photos from past events and stay tuned for final results, please visit the Facebook page, For more info, please call 512-591-7811 or contact

The American Horse Council’s Marketing Alliance

Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Dover Saddlery, Farnam, Merck, Merial, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, United States Equestrian Federation, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, Equibrand the National Cutting Horse Association, the National Reining Horse Association, Rood and Riddle Equine Hospital, and the Texas A&M University Equine Initiative; Lumina Media, Pyranha Inc., the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.

About the American Horse Council

The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s marketing alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.






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