Sydney Knott, founder, president and CEO of Horses4Heroes, was named the recipient of the 2017 Equine Industry Vision Award. Zoetis, in partnership with American Horse Publications (AHP), presented the award to Knott at the AHP Equine Media Conference in Scottsdale, Arizona. The Equine Industry Vision Award is the first to showcase innovation across the equine industry. Established and sponsored by Zoetis, the award recognizes ingenuity and service, and works to inspire those qualities in others.
“Zoetis is proud to recognize Sydney for her heartfelt work in connecting people with horses,” said Jaci Boggs, senior equine marketing manager, Zoetis. “Sydney’s passion for increasing the public’s exposure to horses and growing involvement in the equine industry is key to a successful future.”
Through Horses4Heroes, Knott has introduced more than 20,000 men, women and children to horses and horseback riding. The program started in Knott’s Las Vegas backyard in 2006 as a community service project. The family gave weekly free horseback rides to military, police, firefighters and other local heroes as well as their families. These weekly rides grew into requests for riding lessons, and today has grown to become a national nonprofit with affiliate locations in 45 states and Canada.
“The focus of Horses4Heroes has always been to make riding affordable and accessible for all. You have to give them a chance to fall in love,” said Knott. “One of the driving factors to our expansion has been the fact that military families often relocate. Through networks such as the Certified Horsemanship Association and the Professional Association of Therapeutic Horsemanship International, we’ve been able to add Horses4Heroes locations where there is an interest."
Horses4Heroes is continually growing to meet the interests and needs of its community. Knott has added Operation Free Ride, open riding time for returning combat veterans and their families to try horseback riding and receive instruction; HorsePlay, a mommy-and-me weekly class for mothers and young children; Ladies Unbridled, a ladies-only weekly riding group; community events; camps; birthday parties; field trips and more to continue the mission of exposing newcomers to horses.
Knott relocated Horses4Heroes to its national headquarters and flagship facility, the Horses4Heroes Community Equestrian Center, in 2014. The headquarters is located in historic Floyd Lamb Park, a 680-acre Las Vegas city park which was once a working cattle ranch. It was made possible through partnerships with Associated General Contractors of Las Vegas and Cox Charities.
Horses4Heroes is a two-time winner of the American Horse Council’s Time to Ride Challenge in 2014 and 2016. Knott credits strategic partnerships with The Trail of Painted Ponies and local businesses with their success in Time to Ride; however, she recognizes Horses4Heroes’ true success is in the families they opened the doors to that are now a part of the equine industry.
“I am humbled and inspired by the opportunity to join the outstanding list of recipients of the Equine Industry Vision Award,” Knott said. “My focus has always been to open the door of the equine industry to all. There have been so many great moments over the last 10 years, but I know there are many more opportunities out there to get people involved.”
About American Horse Publications
American Horse Publications has united equine-related publishing media, businesses, professionals, colleges and students for nearly 50 years. The nonprofit professional association promotes excellence in equine publishing media and encourages relationships and communication to increase interest in the horse industry. For more information, visit www.americanhorsepubs.org.
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products, genetic tests, biodevices and a range of services. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2016, the company generated annual revenue of $4.9 billion with approximately 9,000 employees. For more information, visit www.zoetisUS.com.