W.F. Young, Inc., makers of Absorbine pet, equine and livestock products, is pleased to announce that it has acquired Pure Ocean Botanicals, LLC of Petaluma, California.
Pure Ocean Botanicals products include Pet Kelp powdered supplements for dogs and cats, Kelpies soft chews for dogs, and Pet Kelp Jerky for dogs. The acquisition expands Absorbine’s position in the pet care market from its current topical flea/tick and grooming products into nutritional supplements, providing pet retailers with a more robust line-up from this dedicated animal health and wellness company.
Ken Oh, General Manager, Pet Division at W. F. Young said, “Since W. F. Young made the strategic decision to focus significant growth efforts in the companion animal market, we are always on the lookout for acquisitions to expand our presence, in addition to developing products in-house. Pure Ocean Botanicals is a perfect complement to our existing philosophy and way of doing business, namely, offering quality products intended to enhance the lives of our pets.”
Led by David Grover, who will remain involved as a consultant, Pure Ocean Botanicals was established in 2009. Grover said, “W. F. Young has the sales and marketing strength and expertise to bring Pure Ocean Botanicals products to a much broader market. I’m looking forward to helping expand distribution and consumer awareness of all our kelp-based nutritional supplements for dogs and cats.”
Many veterinarians and animal nutritionists recommend kelp as a holistic source of the essential nutrients pets require. Kelp, a class of seaweed, is known to be nutrient-rich, and kelp living in the pristine ocean waters of Nova Scotia produces a particularly high nutrient content of 70 vitamins and minerals. The special blend of Nova Scotia kelp used in Pure Ocean Botanicals products is among the purest and most nutrient-rich available.
Founded in 1892 by Wilbur Fenelon Young and his wife Mary Ida, W. F. Young has manufactured and distributed quality healthcare products under the Absorbine name for over 120 years. The company is recognized as a worldwide leader in animal healthcare products designed to enhance the well-being and enjoyment of life for animals and their people. For more information, visit www.absorbine.com.
For generations the families behind Pure Ocean Botanicals have been fishing and farming along the rugged coast of Nova Scotia in the North Atlantic. They have always used kelp as a mineral and vitamin supplement to help their livestock and pets remain healthy, hardy and happy. While they still rely on those tried and true methods, today’s generation brings education and experience in marine biology, nutrition and animal husbandry. Pure Ocean Botanicals brings together the combined wisdom of our predecessors with the knowledge of today to formulate a great line of kelp-based nutritional supplements for dogs and cats. For more information, visit www.petkelp.com.