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Ariat Launches The Vortex Tall Horseback Riding Boot

Company unveils next generation, one-of-a-kind performance riding boot

Ariat Vortex tall boot

For horse riders who want a classic look with a tall fit, Ariat International has launched the Vortex, an innovative, athletic, tall boot for spring 2017. Ariat, the leader in equestrian footwear and apparel, developed the Vortex tall boot with extensive rider testing and research, plus the Vortex tall boot has unique performance construction that is unmatched in the tall boot category.

Ariat’s revolutionary Nitro™ technology includes an innovative, iridescent composite frame which supports and stabilizes the midfoot to prevent excessive twisting, yet bends freely to allow forefoot flexibility. Proprietary Shock Shield™ technology delivers the shock absorbency of an athletic shoe, and rider-tested Traction Zones offer grip just where a rider needs it most. Additional features include a calf leather upper, stretch lining, behind-the-knee mobility curve and a Duratread™ outsole.

The innovative design of the Vortex is the result of extensive research and development in partnership with Ariat equestrian athletes who were with fitted with pressure sensors and recorded during test rides. The research revealed that varying levels of traction are necessary for optimal grip in the stirrup. Additionally, the company commissioned an independent third party to test the Vortex. Tests revealed that Shock Shield technology provides 30% more shock absorbency in the heel and the Nitro midsole offers 33% more shock absorption in the forefoot. Exceptional cushioning delivers reduced joint stress and helps prevent athlete injury.

“The Ariat Vortex is the epitome of coolness and comfort,” said Hope Glynn, top Hunter Rider and Ariat Athlete. “Its breathable lining, innovative flexion zones and athletic design provide all-day comfort in and out of the saddle.”

“Ariat was founded nearly 25 years ago with the vision to bring athletic performance technology to English and Western riding boots. We continue to deliver on that promise through ongoing product development and innovation in both riding boots and apparel,” said Beth Cross, President and CEO, Ariat International, Inc. “We could not be more pleased with the Vortex and are confident that it will deliver athletic comfort and support for riders worldwide.”

Availability

The Ariat Vortex and Vortex S are available worldwide in a wide variety of foot sizes, calf widths and heights for $599.95USD beginning March 2017 at designated Ariat retailers, boutiques and online at ariat.com.

About Ariat International, Inc.
Ariat International, Inc. is the leader in equestrian performance footwear and apparel. Known for its patented technologies designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.

For more information contact Ariat at 800.899.8141 or visit www.ariat.com,https://www.facebook.com/AriatInternational and https://twitter.com/Ariat

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