Editor’s note: For our European readers.
SPILLERS has introduced a new molasses-free fiber with added texture and flavor to indulge horses’ tastebuds and extend eating time, without growing waistlines.
SPILLERS Fibre Lite Molasses Free is a low-calorie soft chopped fiber feed with the flavorsome additions of grass nuts and garlic but no added sugar. Used as a double handful at mealtimes, it bulks the bucket out to extend eating time, supporting digestive health and mental wellbeing.
SPILLERS is supporting retailers with the launch of SPILLERS Fibre Lite Molasses Free by running a special consumer promotion: from 18 January 2021 for six weeks your customers can benefit from £2.50 off each bag and you can take advantage of enhanced margins, while stocks last on flashed stocks only.
New research has shown that meals containing at least 15% of short chopped fibre or chaff can prolong feeding time by up to 50%, improving mental and physical health in the process.1
“Chopped fibdf is usually consumed more slowly than many feeds,” said Clare Barfoot RNutr, Marketing and Research and Development Director at SPILLERS. “This new study shows how the addition of chopped fibdf can significantly decrease the rate of intake of that meal. Longer, slower eating periods have considerable health and welfare benefits, especially for horses that do not have free access to forage, so it makes absolute sense for your customers to always add an appropriate double handful of chaff at mealtimes.”
New SPILLERS Fibre Lite Molasses Free has been formulated to fulfill this role perfectly and is suitable for every horse or pony on the yard. It’s a low-calorie fibre blend with short chopped alfalfa and straw to help slow eating time. Molasses-free and with no added sugar it is also low in starch to support digestive health and minimize any risk of excitability. Added grass nuts and garlic enhance taste and texture, which together with the softness of the chop make it extremely palatable and ideal as an accompaniment to a compound feed or balancer.
New SPILLERS Fibre Lite Molasses Free joins SPILLERS Alfalfa-Pro Fibre and SPILLERS Conditioning Fibre to provide fiber options for all: SPILLERS Alfalfa-Pro Fibre is a high oil alfalfa blend for optimum condition and digestive support while SPILLERS Conditioning Fibre is the optimum choice to build condition and shine from within.
Contact your local SPILLERS Regional Sales Manager to find out more, call 01908 226626 or visit www.spillers-feeds.com.
1Factors Affecting the Rate and Measurement of Feed Intake for a Cereal-Based Meal in Horses Tara E. Campbell, Hunter Doughty, Patricia A. Harris, Melody A. de Laat, Martin N. Sillence
About SPILLERS
SPILLERS is a proud partner in care and strives to lead, support and communicate research to continually expand knowledge and improve horse health worldwide. Having produced the first ever compound feed for horses back in 1958 SPILLERS now has feeds to suit all types of horses and ponies, including fibers, balancers, Laminitis Trust approved products and a superior range of thoroughbred breeding and racing feeds.
All SPILLERS products are underpinned by science from WALTHAM Petcare Science Institute, a world-leading authority on pet nutrition and home to the WALTHAM Equine Studies Group, led by Professor Pat Harris, MA, PhD, VetMB, DipECVCN, MRCVS.
WALTHAM Petcare Science Institute is a leading scientific authority on the nutrition and health of companion animals. The WALTHAM Equine Studies Group, which is headed by Professor Pat Harris MA PhD,VetMB DipECVCN MRCVS, is dedicated to advancing the science of horse nutrition and provides the scientific support for MARS Horsecare globally including the SPILLERS and WINERGY brands. By collaborating with key research institutes and universities around the world its work remains at the forefront of equine nutritional science.
SPILLERS is part of Mars inc., who put quality at the heart of everything.
