Building Equine Business: Marketing on Facebook

Can social media help you gain clients or provide more or better services?

Facebook is a powerful tool that enables us to create a space to connect that far exceeds in person opportunities. iStock/Terry

Is it worth creating a FaceBook page for your horse facility or boarding barn?

According to Sprout Social, there are 2.45 billion monthly active users on Facebook, and 74% of high-income earners are Facebook users.

“Those two statistics alone should have you shouting for joy as a business owner,” said Jamie Samples, CEO of Yellow Barn Media. “Although a stable is typically born out of a love for horses, it is still a business. All businesses need to find where their target audiences are and amplify their voices there.”

Facebook is not the only option for social marketing of your business, but it is often the place many people use for finding reviews and evaluating a facility through photos or videos before reaching out for a tour or with questions. Whether you love or hate it, that is why Facebook needs to be an integral part of your equine business’ strategic plan and digital marketing efforts.

Samples offered three tips for effectively using FaceBook to market your stable or equine business:

  • Post consistently. Even though the organic reach on a Facebook business page is lower than years past, creating content for visitors to reference is important. For most new clients, Facebook could be their first impression of your barn.
  • Create a complete Facebook page. The more information you provide, the easier it is for clients to connect. Include all the ways a customer can reach you to make it easier for them to get in touch with questions.
  • Use quality photos and live video to differentiate your stable from others. Professional photos are ideal; however, candid photos are also effective. Have good lighting and a variety of subjects.

“Creating and keeping a Facebook page updated is crucial to any business, especially in the equine industry,” Samples said. “We are an industry of referrals and deep connections with horses and people. Facebook is a powerful tool that enables us to create a space to connect that far exceeds in person opportunities.”

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