Albuquerque, NM—August 18, 2023 – In partnership with Absorbine® and Sentinel®, Equine Network has announced the launch of My New Horse, a new brand that provides equestrians just getting into horse ownership or riding with the community and resources they need at precisely their stage of the journey.
My New Horse was created with one goal: To answer the myriad questions new horse owners face and provide a welcoming community for those just getting into horseback riding or ownership. From horse care how-tos and riding resources to fun equine facts and budgeting hacks, the brand’s mission is to ensure every new rider or owner feels equipped and confident as they enjoy life with horses.
“Horse ownership is an exhilarating journey. But for the horse lover just getting into riding and buying a horse, it can be intimidating, expensive, and even confusing,” says brand manager Alexandra Beckstett. “That’s why our team of seasoned horse owners here at Equine Network partnered up with Absorbine and Sentinel—two brands that share our vision of embracing and educating new horse owners—to create My New Horse. We wanted to provide an informative yet fun resource and community where we can welcome people to the horse world.”
With content created by industry experts and editors of respected publications like EQUUS, My New Horse serves as a one-stop shop for riders of all levels and disciplines eager to find easy-to-understand and reliable horse care information and guidance.
“Absorbine is very excited to support My New Horse and welcome people to the amazing world of horses,” says Amy Cairy, Absorbine’s vice president of marketing. “The journey of horse ownership can be overwhelming for anyone, and so having a central hub for information, how-to videos, and additional resources is a key way for us to help support people who share a passion for horses and help them take the best care possible of the new additions to their family.”
Riders and horse owners can find horse-keeping tips, watch how-to videos, listen to podcasts and webinars, and sign up to receive custom content on My New Horse. They can also connect with like-minded equestrians through My New Horse’s social media communities, exclusive experiences, and virtual events.
“As a member of the Sentinel nutrition team, we are excited to be a part of the New Horse Owner program,” said Kristyn Sturken, product manager at Kent Nutrition Group. “New horse owners have so many decisions to make. This program will put an incredible amount of information in one place and help fellow horse owners navigate everything there is to learn. We strive to enrich the lives of horse owners and are eager to share information and be a resource to help owners on their new horse journey!”
About Equine Network LLC
Equine Network’s membership services are designed to entertain, support and inform the equine community, and include unique tech-enabled services for horse owners, live equestrian events, innovative content and engaging digital experiences. For more information, visit www.equinenetwork.com.
Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, Absorbine has manufactured and distributed high-quality and trusted animal health and wellness products for over 130 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Silver Honey® wound and skin care, Leather Therapy® leather care, and Hooflex® hoof care – that improve the health and wellness of horses. For more information, please visit www.wfyoung.com.
Take 20% off your entire first order at Absorbine.com with code MYNEWHORSE
Kent Nutrition Group (KNG) has a rich history of innovation in animal nutrition, starting with trusted brands like Kent Feeds and Blue Seal. Our goal at KNG is to provide superior animal nutrition products. Sentinel®, the Guardian of Equine Health®, is Kent Nutrition Group’s premium horse feed and supplement product line. Combining decades of experience with the latest research and innovative technologies, Sentinel knows your horse’s health is important to you and continually crafts better ways to formulate and manufacture Sentinel products. Sentinel is passionate about protecting your horse’s well-being. For more information, please visit FeedSentinel.com.