FOR IMMEDIATE RELEASE — SEPT. 10, 2012 — Charles Owen is pleased to announce its third 2012 “Helmet Awareness Week” partnership with Horse Shows In the Sun (HITS). This third “Helmet Awareness Week” will be held September 12 – 16 at HITS-on-the-Hudson in Saugerties, New York. Charles Owen and HITS join “Riders4Helmets” on a combined mission to educate riders to the benefits of always wearing a properly fitted, certified equestrian helmet. This week’s events constitute the third Helmet Awareness Week event with HITS that also included weeks at HITS Thermal and HITS Ocala.
During “Helmet Awareness Week,” Charles Owen will encourage riders to sign a pledge promising to wear a certified helmet at all times while riding. The pledge card asks for a commitment from riders that states, “I Promise. Every Ride. Every Time.” At the conclusion of this week, a raffle drawing will be held to award one complimentary Charles Owen equestrian helmet to the winner.
Long recognized as the leading innovator in rider safety and protection, Charles Owen incorporates the top three international safety standards and certifications into their vast range of riding helmets, giving equestrians the widest choice of styles without compromising protection. Each Charles Owen helmet represents over 100 years of safety innovation and technology. Riders that choose Charles Owen demand the best in safety, fit and style.
Roy Burek, Managing Director of Charles Owen & Company, commented: “We have been very pleased to have such a high profile presence at these world class venues and circuits and look forward to this upcoming week in Saugerties. HITS circuit riders are encouraged to visit the Charles Owen tent throughout the week and join us in taking the safety pledge during Helmet Awareness Week.”
“Riders4Helmets is delighted to partner with Charles Owen for the HITS 2012 “Helmet Awareness Weeks”, said Lyndsey White of Riders4Helmets. “Charles Owen has been involved with the Riders4Helmets campaign since 2010, and we are pleased to continue this partnership with the implementation of this “Helmet Pledge.”
For more information on the Riders4Helmets campaign, visit www.riders4helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets.
About Charles Owen & Co.:
Charles Owen & Co. represents more than 100 years of innovation and style for a safer world. Each Charles Owen helmet is handcrafted using the highest quality materials. With the largest range of helmet styles and shapes, independently certified to up to four international equestrian safety standards, Charles Owen offers a wider range of protection in a potential accident. For further information, please visit: www.charlesowen.com. Contact Danielle Santos, Director of Marketing at Danielle@CharlesOwen.com or 1-703-819-5196.
