Time to Ride Challenge Introduces Over 28,000 New Enthusiasts to Horses; Awards $100,000 in Cash and Prizes

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The Time to Ride Challenge concluded its 2016 year by awarding $100,000 in cash and prizes to top stables, clubs, and businesses in three tightly competitive divisions who excelled at introducing new people to horses. A total of 38 hosts will take home cash prizes ranging from $100 to $10,000, plus products and awards provided by American Horse Council Marketing Alliance organizations, for their successful efforts in bringing new enthusiasts into the horse industry through the Challenge. Time to Ride congratulates every Challenge host who participated and worked hard towards growing their businesses and the horse industry!

The third annual Challenge took place June 1 - September 30 and tallied a record number of events—1,004—held by competing hosts. By providing fun, safe, beginner-friendly horse experiences, competing hosts not only introduced new enthusiasts to the benefits of horse activities, but they gained new leads and clients for their businesses and clubs. 

A total of 28,175 newcomers, who previously had little to no experience with horses, enjoyed a hands-on introduction to horses and riding in the 2016 Challenge. 

This comment on Facebook from 7th place winner in the Small division, Jenn Gay of Heavenly Horse Stables, said it best: "Thank you so much for this Challenge! We opened our barn doors in February 2016 and your Challenge has directly brought in 10 of my lesson students and has giving me a large email base to help keep people connected with horses! Your marketing toolkit is perfect and just what we needed."