SmartPak Introduces New and Improved SmartVite Formulas

Sept. 19, 2013 — A horse owner survey revealed that seven out of 10 horses do not get a full serving of fortified grain or complete feed. Adequate levels of vitamins and minerals are critical to the proper functioning of every major body system, including immune, digestive, nervous, circulatory, musculoskeletal, respiratory, endocrine and skin. If your horse is getting less than the full serving of fortified grain or complete feed than what is listed on his grain bag, he may need one of the four formulas in SmartPak’s new and improved SmartVite line of vitamin/mineral supplements.

“Each of the four targeted formulas in the new SmartVite line is carefully balanced to offer optimal nutrition based on your horse’s age and workload,” said Jessica Normand, SmartPak’s Senior Director of SmartSupplements. “And what’s great is that we’ve set up an easy-to-follow chart on our website that makes it simple to find which formula is right for your horse.”

All formulas in the SmartVite line include the full spectrum of water and fat soluble vitamins, as well as vital macro and micro minerals. They are available in buckets or in exclusive SmartPaks. The pelleted formulas taste great—even without grain—and are easy to feed.

The new SmartVite lineup includes the following four formulas:

  • SmartVite Thrive Pellets for adult horses (age 2-14) in light or no work
  • SmartVite Thrive Senior Pellets for senior horses (age 15+) in light or no work
  • SmartVite Perform Pellets for adult horses (age 2-14) in moderate or heavy work
  • SmartVite Perform Senior Pellets for senior horses (age 15+) in moderate or heavy work

“The SmartVite family is one of the most comprehensive and thoughtful line of multi-vitamins on the market today,” said Normand. “In addition to being perfectly tailored to a horse’s individual needs, the tasty pellets make feeding them extremely easy!”

Ordering any of the four SmartVite formulas in SmartPaks is a smart choice, as all SmartPaks over $40 qualify for free ground shipping. Plus, they’re Guaranteed to Work! If you order a SmartVite in SmartPaks and you don’t see results after two months, SmartPak will give you your money back. To find the right SmartVite formula for your horse, and to place an order, go to

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 60 supplement formulas called SmartSupplements, and a wide variety of tack, equipment and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence Platinum award as well as an “Excellent” rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.



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